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To Boon Publishing Group
Traditional forms of advertising, typically known as "interruption marketing", rely on a very small percentage of its audience to respond and, hopefully, convert into customers.
Hoping for a 1%-2% response from your marketing efforts is simply unacceptable, in our view. There are far more effective methods of reaching your audience, so that your message will only be viewed by individuals who are highly targeted and interested in your products or services.